Top 5 Personalization Apps Performance in Sweden - Q1 2025

In the first quarter of 2025, the top personalization apps in Sweden showed varied performance across downloads, revenue, and active users. Here's a closer look at the trends for each app, based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones from Zedge saw a steady increase in revenue, peaking at around $266 in late February. Downloads peaked mid-January with 1.4K, while weekly active users started strong at 3.5K, rising to a high of 8.2K in mid-February before declining to 4.7K by the end of the quarter.

Neon Love Theme experienced a decline in downloads from 1.7K initially to around 500 by the end of March. Active users followed a similar trend, starting at 1.5K and ending at 807. Revenue remained negligible throughout the period.

Pink Cute Hippo Theme maintained a stable number of active users, averaging around 7K. Downloads began at 691, peaking at 945 in early February, before dropping to 236 by the end of March.

Magic Fluid: Live Wallpaper 4D showed significant fluctuations in downloads, with a peak of 3.1K in late February. Active users increased from 35 at the start of the quarter to over 1.1K by the end.

Finally, BeautyTheme: Icons & Widgets had modest revenue, peaking at $8 in early March. Downloads saw a slight rise to 682 by the end of the quarter. Active users grew steadily from 254 to 405.

For more detailed insights, visit Sensor Tower's website.